The Brief: Using typography as the main concept create a series of promotional graphics; including a logo, identity strategy, and uniform theme throughout your work for the new upcoming museum - The Type Factory.
General Concept: The Type Factory would be developed within the Surry Hills area. The main concept behind the displayed designs is the experience of the Type Factory, being targeted towards the developing designer community. This design is ambiguous and engaging, using a simple colour palate and an illustrated logo. I wish to engage the onlooker and to intrigue them to look further into the meaning of the logo and the museum.
I have used a simple motif for the logo - which has been abstracted from two shorthand 'and' symbols and stretched to form this logo. In today's society it is difficult to engage an audience. Therefore throughout a series of differently designed dynamic logos the onlooker can be shown the changing face of the museum.
The ongoing pattern of the logos arranged together on the front page of the coffee table booklet - is a visual metaphor describing the evolving world of type as it is constantly changing and forming into new designs. The Type Factory is one of a kind within Australia, and I have also considered this within my design process. Using unique layouts and different images, this revolutionary factory can be up to date with the current design trends and standards.
The last two images combined together create a business card designed for the museum.
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